Vritika Retail Festive Growth Challenge
Can your analysis help Vritika Retail make smarter decisions for the upcoming Diwali & New Year season?
Step into the role of a Business Growth Analyst. Study a realistic retail business problem, analyse official challenge resources using any suitable analytical tool, verify your findings, and submit a data-backed Festive Growth Action Plan.
Fresh analysts. Fresh thinking. Data-backed action.
A festive-season business problem waiting for fresh analytical thinking.
Vritika Retail is a modern Indian omnichannel lifestyle retailer serving customers through stores and online channels across multiple Indian markets.
The Business Situation
The upcoming Diwali and New Year shopping season creates an important opportunity. Management wants stronger evidence before finalising decisions around demand, profitability, returns, inventory readiness and market/channel priorities.
Home & Decor
Festive lights, décor and home-lifestyle products.
Kitchen & Home
Home essentials and everyday utility products.
Electronics
Consumer technology and connected lifestyle products.
Gifting
Gift-oriented products for festive occasions.
Built for aspiring analysts who want practical evidence of work.
Designed for college students and early-career learners from BBA, MBA, B.Com, B.Tech, BCA, MCA and related programmes who are comfortable working with structured data.
Ananya Mehra
Business Analytics Manager
Evidence, analysis quality, business interpretation and growth decisions.
Kavya Nair
Merchandising & Inventory Lead
Products, stock readiness, supplier lead times and category priorities.
Your Role — Business Growth Analyst
You will investigate the evidence, identify meaningful business patterns, connect multiple parts of the business, and translate your findings into a clear Festive Growth Action Plan.
Understand → Do the Work → Check → Submit → Mentor Evaluation → Showcase
A structured path from business understanding to practical evidence and professional showcase.
Know the problem
Learn the company, business situation, stakeholders and required work.
Analyse the resources
Use any suitable analytical tool to perform the actual analysis.
Verify your findings
Complete Level 2 using findings derived from your own work.
Present your solution
Submit your Festive Growth Action Plan and analytical evidence.
Mentor Evaluation
Mentors may review the quality, clarity and business usefulness of your work.
Build evidence
Qualifying work may receive Merit and additional recognition where applicable.
Understand first. Analyse next. Verify what you discovered.
Understand the Problem
Demonstrate that you understand Vritika Retail, the business situation, your role, stakeholders, resources and required work.
- 20-question bank; 10 questions shown
- Single-answer multiple-choice only
- Pass requirement: more than 50%
- Intentionally accessible
- Clear Level 1 → Challenge Participation Certificate
Check Your Solution
Verify findings and calculated outputs that can be obtained only after analysing the official challenge resources.
- 20-question bank; 10 questions shown
- Single-answer multiple-choice only
- Pass requirement: more than 50%
- Checks reproducible values, patterns and business findings
- Keep your own working file available
Everything you need to analyse the business.
No single analytical software is mandatory. Use the approach that lets you calculate correctly, reproduce your analysis and explain your evidence.
Build a data-backed Festive Growth Action Plan.
Your final submission should make it easy to see what you analysed, what you found, why it matters, and what management should do.
Required Analytical Coverage
- Sales / demand analysis
- Profitability analysis
- Returns analysis
- Inventory readiness
- At least one geography or channel view
- At least four specific, evidence-backed management actions
Submission Quality
- Readable and clearly labelled
- Not password-protected
- Mentor-readable PDF/screenshot export or viewable link when needed
- View-only links must open without access requests
- Multiple files → one ZIP
- Upload package at or below 50 MB
- Recommended filename: Firstname_Lastname_Vritika_Festive_Growth
- Use English for dashboard labels, findings and the action plan
Progress is recognised at different milestones.
Merit and additional recognition depend on evaluation and are not guaranteed.
Use AI as an assistant. Own the work you submit.
AI may help you
- Understand analytical concepts or terminology
- Troubleshoot formulas, queries, code or visualisation issues
- Improve the clarity of explanations
- Brainstorm analytical approaches
You remain responsible
- Verify calculations and findings
- Do not invent or fabricate data or business findings
- Do not copy another learner's completed solution
- Do not share your completed solution for copying
- Be ready to explain your own work
Turn the challenge into credible evidence of practical work.
Describe what you actually did — clearly and accurately.
Business Problem
State the problem you addressed and the business context.
Your Work
Describe the analysis you performed and the evidence you used.
Your Solution
Explain the action plan or analytical output you submitted.
LinkedIn sharing
You may share your Challenge Completion Certificate, explain what you analysed, built or solved, and tag the official Skills4India page so the team can see and acknowledge your successful effort. Tagging does not guarantee a recommendation, repost, interview, job or employer relationship.
Common questions before you begin.
This Skills4India Job Challenge uses a constructed business scenario and challenge resources created for educational and skill-validation purposes. Vritika Retail and the challenge scenario are presented to provide realistic business context.
Participation does not create an employment, internship, recruitment, interview or hiring relationship with Vritika Retail or any real employer. Certificates and recognition relate to participation, completion and evaluation within the Skills4India Job Challenge. Merit and additional recognition depend on evaluation and are not guaranteed.
Learners are responsible for submitting their own work and for respecting the originality, AI-use, file-access and submission requirements stated in the challenge.
Ready to take the challenge?
Step into the role of a Business Growth Analyst. Understand the problem, do the work, verify your findings and submit a data-backed Festive Growth Action Plan.
Start the Vritika Retail Festive Growth Challenge